Succeeding As A Charity Auction Organizer

By Amanda Bean


Charity auctions may seem wonderful event from the gallery, however Charity Auction Organizer goes through a lot in making the event a success. They must first have a good plan to reach their goals for the day. Additional options like mobile public sale can be included to attract more bidders and make that extra sale.

After studying the audience, give them what they would love to buy. Choose items that have a broad appeal to your choice audience so as to maximize on your sales. Concentrate on items that usually sells well at that location and the time of year, leave alone that which does not sell. When you ask donors to buy ad space instead of donating items, you will gain and they too will get the benefits of promotion.

Go out of your way to attract bidders to the event. A charity organizer may have very good items for bidding but have very few attending to bid. Work on a thorough marketing and awareness campaign early enough before the event day comes. This however should be within budget since the auction is about raising more money and not spending most of it on advertising. Use all available media to have more people excited about the event.

Make the descriptions clear for each public-sale item. In the online catalog, have adequate pictures and information that bidders may need, and make the process simple. Any item that was donated should be sold alongside the donor for maximum competitive bidding. Have the items packaged attractively and well showcased.

Time the auction well and have the durations adjusted to make bidders interested till the end. For example have online auctions limited to one week even though you can make the awareness campaign begin even a month before the public sale. Several items should have their opening and closing at different times to keep the activity going and minds active all the time. Create short bidding windows so as to make them feel urgent and hurry to bid on your items.

Label every item clearly and easy to understand. A complex process will only tire the bidders to your disadvantage. Do this to the online catalog too, descriptions and history of every item should be simple and easy in categories. Use Smartphone apps to make your public sale enjoyable for those doing mobile bidding.

Use technology like emails to send out invites and avoid the costs of printing and posting letters. Cut costs as much as possible. Maintain your online presence by updating the auction website and keeping your audience informed of events well in time. Mobile apps are straight forward tools for bidding and checking out efficiently.

A smart Charity Auction Organizer will hire a professional to do the job. They have the experience to make this event fun and entertaining to the audience who otherwise would leave for the evening. Do not be too formal, inject some fun into the event and make them want to come back next time. As the event comes to an end, make a point of treating the guests to some party as they begin to leave one by one and they are sure to come back next auction.




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