Top Areas Of Interest Amongst Private Equity Companies

By Sandra Fox


For a company to emerge successful, it must choose the business sectors it invests in carefully. For many years, private equity companies have left a mark in the business world owing to their propensity to generate tangible wealth. Diversity has been the mantra for most of these companies.

The concept of private equity came to be beginning in 1970. Since then, it has grown to become one of the most sought and largest asset classes in the area of private capital. In addition, firms that specialize in this kind of business have solved the unemployment problem significantly. In America alone, these firms account for the second highest employment figures after Walmart.

For years on end, the continent that has enjoyed the largest market share is North America. Official figures put its international market share at 57 percent for the year 2015. During that year, Europe emerged second in the ranking. This notwithstanding, China is one country that is beginning to rise, beating many established nations while at it. This is primarily due to the increased market share within its population of 1 billion.

Today, certain investment areas are regarded as key in the capitalization industry. The main factor that has drawn significant attention to these areas is steady performance. These areas are entertainment, healthcare, international markets, energy and real estate.

Most investors like to put their money in the energy market for two main reasons. One reason is the fluctuation in oil prices. In essence, fluctuations are actually good for a healthy market. It helps shore up share prices amongst investors who believe in speculative buying. In 2014, oil went for 100 dollars a barrel while the same amount goes for 50 dollars today. This has created room for patient investors to buy out distressed assets at really attractive discounts.

The second reason comes from the resurgent shale oil boom. The main attractive thing about shale oil is that technological advancement in fracking has helped seal the numerous challenges that it came with. Modern technology has made it possible for oil firms to produce more oil without suffering from excessive operational expenditure. Speculation is rife that interest will rise for as long as new technological solutions come up and as new fields get explored.

Healthcare is a sector that many investors are looking towards too. This resurgence has come after the industry has suffered years of neglect. Many firms are investing in it thanks to the massive deregulation efforts being made by the legislature. Many high achieving equity firms today are acquiring stakes in top pharmaceuticals in addition to building hospitals so as to meet demand from a surging middle class.

Despite the massive investment losses made in real estate during the global financial meltdown of 2008, many investment companies recovered and reaped hefty returns during the years to come. This resilience has made real estate look like the ultimate investment area for many firms. The entertainment scene, specifically music production and Hollywood, is also garnering interest amongst investors.




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