You Can Scale Your Professional Advisor Core Business

By Scott Smyle


If you offer professional advisory services to businesses and families, then you already know that the real money comes from providing services to high net worth clients. Attracting those clients means becoming their primary advisor with a good reputation. You need to be able to build relationships across generations, rather than just with the "head" of the family.

Once you have those clients, do you have a strategy in place for client retention? When you are attracting clients with net worth of over $1 million and especially over $5 million, you need to broaden your platform to provide the elite services these clients need. You don't just need the knowledge of how to deal with the specific tax problems and estate problems of the very wealthy.

Developing good relationships with your clients is the most important part. Managing non-monetary values and multi-generational relationships can be challenging, as can increasing referrals and growing residual income. While traditional planning is important, you need a personal touch. It is worth considering technological solutions to help you track the often complicated issues facing you and your clients. The right technology platform can grow your core business to the point where you can attract and retain these kinds of clients, allowing you to work with a smaller number of high value clients. They can help you work with your clients in a way that gains and keeps their trust and makes you come over as less "commoditized" and more personalized. They can also help you keep your clients' data and personal information secure.

Scaling your core business as a professional advisor means attracting families and businesses with the money to spend on high end services and the willingness to do so, instead of treating financial and business advice as a commodity to be purchased for the lowest price. The right technological solutions will help you develop this and spread your reputation. Ultimately, you want to be in a position where you are turning clients away rather than advertising for more, and spending time on your core business rather than desperately reaching out into sidelines to make more money and keep your advisory business afloat.

Use the technology that is designed to work with the target market you are desiring. You are wanting to be more than an "accountant" or "planner," so provide the top quality work and services so you may charge rates accordingly. Next, build on this by networking with other advisors. This is how you grow your advisory business to the next level.

With the right software, you can be a comprehensive advisor, taking you to your goal of scaling up your core business and growing in wealth in the process. If you are not sure where to go next in attracting high impact clients, then find out more about what this kind of partnership can achieve for your business.




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