Co-Branded Credit Cards: What Are Its Uses?

By Adele Lehrain


It is not uncommon to see credit card companies team up with retailers to have co-branded credit cards. These co-branded credit cards allow retail merchants retain their customer base and may even attract new ones.

Consequently, it is imperative for us to define what a repaid card is. A prepaid card can be defined as a payment card which when loaded with funds allows an individual to make purchases or pay bills, it can also be used to make online payments.

An open loop prepaid card has a network logo on it, examples are visa, master card, American express and discover. These cards can be made use of, at any location that accepts that brand. A closed loop prepaid card can only be used at certain locations, they don't usually have a network logo on them.

Which means a close loop card might be useful only at a specific store or a group of stores or on your public transport system. A reloadable prepaid card, is a type of prepaid card you can add money to and also known as a general purpose reloadable card.

Closed System Prepaid Card. This form of a prepaid card only works with a particular retailer. It comes with the value stored on its microchip and there are no external records of the transactions carried out on them.

With the Visa co-branded credit card program you can also get to benefit from the wealth of knowledge of our professionals on how to build an effective marketing plan. This means that you get the right counsel from the design of the product to customer acquisition.

It is a hassle free alternative to both the credit card and having physical cash. The prepaid debit card is also ideal for those who may be going through financial difficulty and may have a hard time getting a credit card form the bank due to a poor credit record.

Partnering with Visa on your co- branded card also gives you access to a highly sophisticated platform which enables you to create card linked campaigns that are perfectly suited to enable you incentivize customer spending behavior in chosen categories. Having a Visa co-branded service helps you offer your cardholders numerous alternatives when it comes to redeeming their reward points either online or at the store.

With a prepaid card you are in control, as you can set your limit for spending as this isn't done by the card provider.




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