How To Sell Merchant Services And Create A Stable Income

By Craig Hise


Sales agents who are good at what they do often have several deals chasing after them at any particular time. However, getting to their level requires research, hard work and consistency. In this article, you will find out about How To Sell Merchant Services successfully.

The first thing to do is to learn about the business. There are a lot of things to learn about the credit card processing industry. Surprisingly, even some established sales agents are still sketchy on vital details of the business. However, you probably know that it can be extremely hard to sell a product or service that you do not understand. It is therefore advisable to research as much as you can so as to gather all the relevant information you need.

Craft a pitch. This you can do through two main ways. First, you can put yourself in the shoes of a potential client and ask yourself what you would want from a good payment processing service. Additionally, you can simply approach various business owners to ask them about how they run their operations. You also want to find out about their sales volumes and in what way they manage their transactions. Finally, you can ask them whether they would love a solution tailored to the needs.

Present your proposal. This requires booking an appointment to meet with your potential client. You should request for about 20 minutes of their time on a day most convenient to them. Before going for the sales pitch, you need to make certain preparations. You are advised to develop visual aids to offer better illustrations of the product. Additionally, it is important to avoid the use of jargon to make it easier for any client to understand what you are talking about.

Finalize a deal. If your potential client is happy with your pitch, immediately take them through the account creating process. You also need to provide them will all the relevant application forms and explain to them what they need to know. Additionally, you are also encouraged to help them fill in the forms. You can then collect the application and proceed with the setup.

Follow up with the client. Once the account for your client is up and running, you need to follow up with them regularly. It is important that you get their feedback on the credit card processing services you offered them. Follow ups are also important as they go a long way in helping you create great relationship with your client. This may in turn lead to them referring you to some of their friends.

Build prospects. It can take up to a month just to close a single deal in the merchant services industry. However, most successful salesmen can close several deals within the same period. You should therefore strive to keep creating new prospects through research. Additionally, you need to strive to follow up on leads that are becoming lukewarm.

Never become complacent. Even after closing a number of deals, you need to keep working hard. The merchant services market is extremely competitive and you need to remain consistent. Succeeding in the industry also requires offering exceptional solutions and building a solid reputation. When you do the right things, you will begin having retailers chasing after you.




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