Facts About Co-Branded Card Programs.

By Graham Perez


As rapid advancements are being made within the finance and business industry; plastic money has replaced paper money; and today, we see a large number of people using a variety of debit, credit and prepaid credit cards. The world's population in general has stopped carrying cash due to the convenience and safety provided by plastic money.

However, in order to opt for a co-branded card program, you must be aware of its basics as well as its key features. So keep reading to find out all you need to know about these programs:

What is a Co-Branded Card Program? Any credit card program initiated by the joint venture of more than one company or brand is considered to be a co-branded credit card program. The brands or companies involved within such ventures usually include a business enterprise that has collaborated with MasterCard or Visa to make its card acceptable worldwide.

The program works well for all types of cards, including prepaid credit cards. This is what makes it the best option for promoting your business, as the card contains your company's logo as well as the card provider's logo, bringing better promoting and growth for both companies. Sometimes, even banks add their own logos to the card to gain more clientele for their enterprise as well.

However, the party that benefits the most from a co-branded credit card program is of the customers or cardholders. These individuals are provided with a means of spending money conveniently with the association that your business has created with other relevant firms. This is why these programs created a strong bond of loyalty between you and your customers.

Features of a Co-Branded Credit Card Program. A card program that is co-branded by your business can offer many beneficial features for the customers. These include:

Little To No Service Charge - A credit card program can provide people with the convenience and safety of making large transactions at minimum service costs.

No Maintenance Or Transaction Fees - Using a card program has no additional maintenance fees or transaction fees on the use of the card.

Functions Internationally - if you opt for a co-branded card program, you will be able to provide your customers with the ease of using their money wherever MasterCard or Visa is acceptable.

Easy And Free Replacement - Some card providers also provide quick and free replacement of the card if it is lost or stolen.

Additional Incentive Programs - Card providers often offer special incentives to the users of their cards and this is an added benefit to the cardholders.

Aside from the benefits provided to the customer, the business owner also receives a number of advantages. People who are cardholders will generally become loyal customers and the cards themselves act as a means of promoting the business.

Thus, co-branded card programs can be quite advantageous for businesses all over the world. However, out of all the choices available, prepaid credit cards can be the best option for most businesses that want to facilitate their customers along with marketing their brand.




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