Though search engines are global by nature, all local businesses interested in taking their business to the next level must concentrate on their specific location to bring in the desired results. This is really important because any global SEO effort would bypass their targeted local customers and would be a drain on their marketing budget.
Targeting local audience may appear cumbersome as Google doesn't group sites according to their location, but with the below mentioned tips, you can easily tap into local prospects....
1. Location should also be included in the body text
Location should never be missed in the body text. If you have optimised your text for 'Estate agents' which is a generic term without any specific location, it won't help you in ranking high for 'Estate agents in London'.
2. You must include your exact location in the meta-tags
Both these are great directories as they will list you according to your location.
3. Use your business location as anchor text
It's quite difficult to build location based organic backlinks as such terms usually do not sound too natural. For example; 'property London' is not a grammatically correct phrase, but you can easily use the terms in blog comments with the proper anchor text to drive traffic to your site.
4. Don't forget to add your exact location in the body text
An effective way to drive traffic to your site is by targeting your PPC ads locally. This ensures most effective use of your advertising budget and can drive local customers to your site.
5. Check your chosen keywords
You must submit to both these directories as they will list you depending upon your location.
6. Base your ad-campaigns depending upon your location
You can drive significant local traffic with the help of PPC ads. It ensures most effective use of your advertising budget and can drive local audience straight to your site.
7. Take advantage of the social media
Social media websites such as Facebook can drive highly targeted traffic to your business site and can drive up your sales as you can easily promote your location to your local audience.
8. Add testimonials and reviews from your past customers
You can win the trust of your customers by promoting yourself as a quality trader. Try to publish the comments of your customers on your site as well as on certain review sites such as Yelp.
9. Each of your business locations should have separate pages
If you have business spread over several locations, then it is quite helpful to dedicate a web page to each location. Include the keywords 'property company London' or 'Search engine optimization London' to drive traffic from your local markets.
Targeting local audience may appear cumbersome as Google doesn't group sites according to their location, but with the below mentioned tips, you can easily tap into local prospects....
1. Location should also be included in the body text
Location should never be missed in the body text. If you have optimised your text for 'Estate agents' which is a generic term without any specific location, it won't help you in ranking high for 'Estate agents in London'.
2. You must include your exact location in the meta-tags
Both these are great directories as they will list you according to your location.
3. Use your business location as anchor text
It's quite difficult to build location based organic backlinks as such terms usually do not sound too natural. For example; 'property London' is not a grammatically correct phrase, but you can easily use the terms in blog comments with the proper anchor text to drive traffic to your site.
4. Don't forget to add your exact location in the body text
An effective way to drive traffic to your site is by targeting your PPC ads locally. This ensures most effective use of your advertising budget and can drive local customers to your site.
5. Check your chosen keywords
You must submit to both these directories as they will list you depending upon your location.
6. Base your ad-campaigns depending upon your location
You can drive significant local traffic with the help of PPC ads. It ensures most effective use of your advertising budget and can drive local audience straight to your site.
7. Take advantage of the social media
Social media websites such as Facebook can drive highly targeted traffic to your business site and can drive up your sales as you can easily promote your location to your local audience.
8. Add testimonials and reviews from your past customers
You can win the trust of your customers by promoting yourself as a quality trader. Try to publish the comments of your customers on your site as well as on certain review sites such as Yelp.
9. Each of your business locations should have separate pages
If you have business spread over several locations, then it is quite helpful to dedicate a web page to each location. Include the keywords 'property company London' or 'Search engine optimization London' to drive traffic from your local markets.
About the Author:
We are a digital marketing team that focuses on website design for estate agents. If you wish to find out more about our services and our other products please go to our website.
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