Co-Branding With Mastercard: What Are The Benefits.

By Adele Robinson


If as a retailer you have faced the mind boggling questions on how to remain relevant in the market especially now that people prefer to do their shopping online, then you are not alone. There definitely has to be something that pushes customers to constantly want to buy from you.

It is in a bid to save the traditional retail merchant that the co-branded credit card program was invented. A co-branded credit card is a special card issued jointly by a retailer and a credit card company. It comes bearing both the logo of the credit card company and the retailer on it.

It is used to incentivize buying by the most loyal customers of the retailer by the reward of bonus points at selected intervals.The co-branded credit card is like any other credit card and can be used to shop anywhere however it is

The co-branded credit card usually has the logo of both the retail merchant and the card issuing company. It can work just like any other credit card however when it is used at the partner retailer's outlet(s), a consumer has the opportunity to earn bonus points at selected intervals.

Amongst the most notable co-branded credit cards in the market is the MasterCard co-branded credit card. Mastercard is a world leading card issuing company with lots of partners worldwide and it would not be hard to see why any retailer would not want to have them as their partner.

Amongst the most notable benefits are Advertisements are easier and more personal since all Mastercard co-branded credit cards would also come with the logo of the particular retailer. Thus he has the opportunity to advertise himself to the customer anytime the co-branded credit card is used, hereby informing the customer of the retailer's services.

With MasterCard a retail merchant has the opportunity to let his most esteemed customers in on new products, promos, reminders of special card benefits to the customers. This information can be gotten alongside the credit card bills which are released monthly.

Greater Card Value. As earlier stated Mastercard is a global brand with over 24 million outlets worldwide. By using Mastercard co-branded credit cards, your customers enjoy a wide range of options when it comes to not only usage, but in claiming rewards.

This would enable a retailer review his marketing plan, and have a more effective marketing strategy.

A retailer has the opportunity of increasing the revenue it gets by being a designated card issuer.

Better Loyalty Options. The Mastercard co-branded credit cards would increase the purchasing power of faithful customers. This is ensured by the offering of discounts, rebates and other programs for buyers.




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