All You Need To Know About Co-Branded Card Programs

By Claudia Nelsson


Innovations in the business and finance industry are occurring rapidly, with paper money giving way to plastic money. More and more people today depend on a credit, debit, or prepaid credit cards to get them through the day, as they rarely carry cash anymore. This is why a properly conceived and implemented co-branded credit card program can be quite beneficial for all parties involved.

However, in order to opt for a co-branded card program, you must be aware of its basics as well as its key features. So keep reading to find out all you need to know about these programs:

Before adopting a co-branded card program, companies need to acquire the background knowledge of such programs and learn the key features associated with it.

A co-branded credit card program can be defined as a partnership that is created between you (the entrepreneur), the card provider (such as MasterCard or Visa), the cardholder (most likely one of your customers), and the bank (where the account is made).

Companies can use this program for a variety of different cards including prepaid credit cards. The benefit of giving this card to your employees and customers is that your company's logo along with the card provider's logo receives a permanent place on it.

Sometimes, a third party, such as the bank where the account is held, is also one of the brands that are part of the program. Each brand has its logo on the top of the card and the program can be initiated for debit and credit cards, as well as prepaid credit cards.

Features of a Co-Branded Credit Card Program

A card program that is co-branded by your business can offer many beneficial features for the customers. These include:

The Key Aspects of a Co-Branded Credit Card Program Customers can get the following benefits from a co-branded credit card program:

No Maintenance Or Transaction Fees - Using a card program has no additional maintenance fees or transaction fees on the use of the card.

No hidden or additional charges such as maintenance fee or transactions fee when using the card.

Functions Internationally - if you opt for a co-branded card program, you will be able to provide your customers with the ease of using their money wherever MasterCard or Visa is acceptable.

Additional Incentive Programs - Card providers often offer special incentives to the users of their cards and this is an added benefit to the cardholders.

Aside from the benefits provided to the customer, the business owner also receives a number of advantages. People who are cardholders will generally become loyal customers and the cards themselves act as a means of promoting the business.

Prepaid credit card programs enable cardholders to control their expenses and avoid the pitfalls of going in debt, as they use their own money to buy things.

Co-branded card programs are the most effective and successful when merged with prepaid credit options. So get a prepaid credit card for your business today and promote your brand in the best way!




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