Trade show exhibitions are promising for those that put in the effort. The sheer awareness that comes from this endeavor can't be understated, but it's equally important to know that this can create new business in the long term. As you continue to develop your booth and overall presence for the show, you may find that the costs are higher than expected. With this in mind, here are a few do's and don'ts that'll save you money, by Robert Jain.
DO consider all details at the onset. After all, you won't be able to create a booth unless you have a vision. This will include all details related to said booth and its location. Understand how much floor space you'll need so that your booth can be created. Make note of how many hours said booth will be in activity for. The more information you have at your disposal - and names along the lines of Bob Jain will agree - the more money you stand the chance of saving.
DON'T assume that a big booth is necessarily a better booth. As a matter of fact, it's more important to catch the attention of attendees, which is done through more than just size. Your booth should be designed with the right colors. They should be on-brand, of course, but striking enough so that said booth stands out. There are other ways to make your presence more unique, and the fact that they can save you money can't be overlooked.
DO take advantage of social media. Did you know that social media can help you save even more money at trade shows? Not only does it cost literally nothing to create an account on Facebook, Twitter, or what have you, but you can reach many potential visitors and attendees as well. Furthermore, you can create social posts offering further information about your booth, including its size, location, and hours of operation. Once again, if your goal is to cut costs, social media is a tool worth using, especially early on in your trade show endeavors.
DON'T simply throw out your trade show materials after the event. Not only will this equate to money being thrown away, but you may want to use them again for trade shows in the future. Of course, your branding may change before then, which means that your mileage with said materials may vary. However, if said branding remains intact, feel free to recycle these assets. You won't have to purchase new ones, which means that additional costs will be cut on your end.
DO consider all details at the onset. After all, you won't be able to create a booth unless you have a vision. This will include all details related to said booth and its location. Understand how much floor space you'll need so that your booth can be created. Make note of how many hours said booth will be in activity for. The more information you have at your disposal - and names along the lines of Bob Jain will agree - the more money you stand the chance of saving.
DON'T assume that a big booth is necessarily a better booth. As a matter of fact, it's more important to catch the attention of attendees, which is done through more than just size. Your booth should be designed with the right colors. They should be on-brand, of course, but striking enough so that said booth stands out. There are other ways to make your presence more unique, and the fact that they can save you money can't be overlooked.
DO take advantage of social media. Did you know that social media can help you save even more money at trade shows? Not only does it cost literally nothing to create an account on Facebook, Twitter, or what have you, but you can reach many potential visitors and attendees as well. Furthermore, you can create social posts offering further information about your booth, including its size, location, and hours of operation. Once again, if your goal is to cut costs, social media is a tool worth using, especially early on in your trade show endeavors.
DON'T simply throw out your trade show materials after the event. Not only will this equate to money being thrown away, but you may want to use them again for trade shows in the future. Of course, your branding may change before then, which means that your mileage with said materials may vary. However, if said branding remains intact, feel free to recycle these assets. You won't have to purchase new ones, which means that additional costs will be cut on your end.
About the Author:
Please consult Bobby Jain for more fiscal assistance.. Also published at The Do's And Don'ts Of Trade Shows, By Robert Jain, That'll Save You Money.
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