Real Estate Doesn't Have To Be Frustrating

By Becky Purdy


Over the past years, real estate brokers have taken advantage of direct marketing strategies to make prospects and to keep in touch with their buyers and sellers. Real estate professionals can also send direct mails to different people outside and within their locations to create much more business apart from brochures, newsletters, flyers, holiday cards, and postcards. Although a lot of real estate agents encountered good results with these primary marketing techniques during the past, these advertising strategies are less effective now. As a result, a lot of real estate professionals are no longer relying strictly on conventional direct marketing strategies to acquire fresh prospects as they have previously.

Studies show that real estate professionals are happy to invest around over a hundred dollars per month on different direct mail marketing. However, many of the real estate professionals who depend on direct mail marketing are not generating as much earnings as Realtors who make use of the Web to acquire leads to get to buyers or sellers. Research has revealed that people who are no longer use the direct mail marketing strategy are the top earners. Top earners have instead turned to the Web in getting leads.

Rather than delivering a newsletter by means of mail, effective real estate brokers are sending out e-newsletters via e-mail. According to a recent study, the majority of successful Realtors prefer delivering e-newsletters than transmitting them out by means of postal mail. Real estate agents save a lot of time by delivering newsletters through email aside from saving money on the price of postage as well as printing. There are lots of potential buyers and sellers that request for a newsletter and want it to be sent at once.

Realtors in the past tried to get in touch with possible buyers and sellers utilizing the phone and inquire if they're attempting to buy or to sell. It is no longer feasible due to the Do Not Call policies that make it almost impossible for a real estate agent to begin a telemarketing campaign. Do Not Call regulations do not allow the real estate brokers to call people placed in the Do Not Call list. If a real estate agent decides to get in touch with a possible customer over the telephone, the real estate professional must first ensure that the individual he will be contacting is not in the list. The real estate agent will be punished and will be penalized because of not following rules if he contacts a person that is on the Do Not Call list. The fine sums to ten thousand dollars.

Although many real estate professionals continue to use traditional direct marketing techniques to entice buyers and sellers, real estate brokers who make the most money are using the Internet to bring in prospects. Real estate brokers can combine the direct mail marketing tactic and Internet marketing to get good leads. As revealed by figures, the amount of money that a real estate broker makes can be affected if he relies exclusively on direct mail marketing. Realtors can use a mix of old and new marketing techniques and discover which one works for them.




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